So, your institution has taken the biggest step: signing up for The BIG Guide Online. Now it’s time to let students and staff know about the resources and features that you have made available to them. Below you will find marketing tools and strategies to help you promote maximum visibility. After all, the more students, faculty and alumni who can benefit from The BIG Guide Online, the better!

• PHASE ONE: Launch
• PHASE TWO: Maintaining Momentum
• PHASE THREE: Special Projects

PHASE ONE: Launch

1. Link to The BIG Guide Online from your institution’s website
   Career Services, Study Abroad and International program websites are the best places to market free access to The BIG Guide Online. Download suggested logos and recommended text to make your linking life easier.
2. Email Students Staff, Faculty and Advisors
   Email is one of the best ways to pass along important information to members of the school community, especially at the beginning of the academic year. The more faculty and staff who know about free access to The BIG Guide Online,the more students they can pass it on to. See suggested audience-specific email message.
3. View an Orientation Webinar
   The more informed the student advisors at your school are, the more informed your students will be. Encourage all student advisors to view a webinar tutorial on how to navigate The BIG Guide Online. Students may also find the shorter webinars of interest. Premium Access subscribers may visit www.workingoverseas.com/AdvisorOrientationPremium and Standard Access subscribers may visit www.workingoverseas.com/AdvisorOrientationStandard for more info. You may wish to consider placing links to these webinars on your website for students and staff to find them.
4. Publish a Press Release
   Make it official! Publish a press release announcing free access to The BIG Guide Online. See the official press release.
5. Design a Marketing Plan
   Use the tools provided on this page (along with your creativity) to create a clear marketing plan aimed at letting members of your school community know that they have free access to The BIG Guide Online. Appoint marketing coordinators from each of the following departments: Career Services, the Study Abroad Office and any international office or department. Once marketing coordinators have been appointed, contact to receive guidance and marketing updates.
6. Visit Our Media Page for More Downloads                                                                                                         If you want to add some extra color and zip to your links or marketing materials, visit www.workingoverseas.com/media for access to more logos and images of Jean-Marc Hachey, author of The BIG Guide to Living and Working Overseas.

PHASE TWO: Maintaining Momentum

1. Poster, Poster, Poster!
   Catch students on their way to class, in cafeterias, in libraries or even at the gym. Posters are a great, simple way to spread the word. We have created a series of easy-to-use formats for you to download. Print and post them, or attach them to emails.
   • ¼ Page (Word version)
   • ½ Page (Word version for Premium subscribers only)
   • Full Page (Word version)
   • Full Page (PDF version)
2. Leave Quick Guides in Public Waiting Areas
   Print out multiple copies of your favorite Quick Guides and leave them for students to peruse in your Career Services, Study Abroad or International Department lobbies. This is easy, fast and the footer at the bottom of each Quick Guide lets students know how to register for free access. Premium Access subscribers have access to all 25+ guides from the Tools area of The BIG Guide Online. Standard Access subscribers have access to the three popular Quick Guides linked below. Although Standard Access subscribers cannot view the 25+ Quick Guides available in the Premium Access Tools section, three of our most popular Quick Guides have been made available for public use. These guides, linked below, can be printed and photocopied without restriction.  
   • Your International IQ 
   • 24 Ways To Help You Go International 
   • Debunking the Myths About How Young Professionals Find International Jobs    
3. Market your school’s personal URL to The BIG Guide Online
   The www.workingoverseas.com/register URL and your school’s personal URL (e.g. www.workingoverseas.com/nyu) are the number one call to action for students. Post them on message boards, link them from school sites, ask professors to promote them – use them everywhere!
   Use the following: Considering going abroad to study, volunteer, intern, teach, travel or work? The BIG Guide to Living and Working Overseas ONLINE is your key to success! Register for free access at www.workingoverseas.com/register
4. Post Announcements to the My School area of The BIG Guide Online (Premium Access Subscribers only)
   See suggested announcement message encouraging registered students to inform their friends about registering for The BIG Guide Online.
5. Keep Tabs of Your School’s Usage Stats (Premium Access subscribers only)
   Check up on how many students have registered before and after seminars, email campaigns or international events. More information is to come regarding this feature.

PHASE THREE: Special Projects

1. Maximize your use of the Quick Guides
   Have student advisors, staff or student ambassadors distribute Quick Guides at any international events. Also, consider placing live links to one or more Quick Guides in your email signature block, or placing free live links to Quick Guides on your institution’s website. Add them to frosh week orientation packages, use them during pre-departure orientation for students going abroad, during re-entry orientation, or when an international student has just arrived on campus. These guides are the best, fastest and most important method of marketing access to The BIG Guide Online.
2. Recruit Student Ambassadors
   Students are always keen to volunteer. Perhaps at your school there are students who have already been abroad, or perhaps some are eager to take the plunge – why not recruit a few of them as ambassadors to promote student registration to The BIG Guide Online? These students could poster the campus, make presentations about how to use the resource, or make announcements in world issues or international studies classes to spread the word on the ground, student-to-student.
3. Create new seminars, using The BIG Guide as your main tool
   Once staff and student advisors have attended the orientation webinar, they’ll be comfortable using The BIG Guide Online. Why not conduct a short seminar for students – either about going abroad, or about The BIG Guide itself. Use it as your main tool, hand out printed Quick Guides and let students know that they have free access.
4. Offer The BIG Guide Books as Door Prizes!         
   For just $100, including shipping, we are now offering 10 copies of The BIG Guide to Living and Working Overseas to schools registered for College Site Access to The BIG Guide Online. Promote free access to the online version is by giving away The BIG Guide book as a door prize at an event or meeting of an international club. After the prize-winner has been drawn, non-winning students can be reminded via email that they have free access to The BIG Guide Online. For ordering information, email .
5. Use the My School area to promote the Student Networking feature of The Big Guide Online (Premium Access Subscribers only)
   Encourage students to make use of the Student Networking feature of the BIG Guide Online. Student networking is your chance to help your school build a community of like-minded individuals interested in gaining global experience. Imagine the value of a 1st year engineering student who wants to go abroad connecting with a 3rd year who just arrived home. There are countless ways in which student connections can prove beneficial. Have internationally-focused staff fill in their profiles first. See our suggested announcement message and post it to the My School area of The BIG Guide Online. Hold a special event to promote Student Networking and offer prizes or incentives for those who post their international profiles in the Student Networking area. Work with professors teaching international courses to promote use of the Student Networking site to their entire class. Do the same with student groups and international student clubs.
6. Hold an International IQ Quiz event (Premium Access Subscribers only)
   Set up a bank of computers during an international event on campus and have students register for The BIG Guide Online and then complete one of the many International IQ quizzes. Offer prizes or print out scores.
7. Publish articles, info and Quick Guide Excerpts in School Papers
   Use the press release, get a student to write a review, or publish an excerpt from one of your favorite Quick Guides as a way of spreading the word in print! (Please note that all printed Quick Guide excerpts must include the following phrase: “This excerpt printed with permission of ©The BIG Guide to Living and Working Overseas by Jean-Marc Hachey. All rights reserved.”)
8. Get professors to encourage their entire classes to register or fill out the International IQ quizzes.
9. Celebrate student writers by promoting the Reader Contribution feature for the BIG Guide Online Students who go abroad have stories in them that can be shared with other readers of The BIG Guide Online by using the Reader Contribution feature. Hold a special event (example essay contest) to promote student writers who are abroad or have just returned. Work with the Study Abroad office or the international students' office. See suggested announcement message to be posted in the My School area.